Do you remember the last time you used a phone book? It was a convenient tool back in the day for looking up business listings because of those infamous “yellow pages”. But now, since Google and Yahoo became popular, those days of thumbing through the book almost cease to exist. So why continue to spend money and effort into advertising in there?
Today, the success of small businesses drives the American economy and yet many of those businesses do not have a website! I know, from personal experience, that small business owners are among the busiest people, and I have heard that they do not have the time or budget to have a good website developed. This needs to be reconsidered! Thousands of customers are constantly searching the Internet looking for products and services to meet their needs. And, more often than not, they will judge whether or not to do business with your company on the basis of your website. Here are some small business website myths revealed:
Myth 1: It will cost thousands of pounds (GBP) to create a website
There are plenty of excellent websites that can be produced for under £10,000 and can help drive customers to your business. However, the more pages of information that you want to share, the greater the investment.
Myth 2: I don’t have the staff to update the website
This is definitely a legitimate concern with small business owners. Having an out-of-date website, that is rarely updated, is possibly worse than having no website at all. But many Content Management Systems (CMS), like the ones used to build most of our clients websites, are so good now that it is an easy task to update the website.
Myth 3: My competition does not have a website so why do I need one?
The other variation to this is “My business isn’t the type that needs a website.” Two words: Not true. In this information and technology driven society you need to have a presence on the Web. It could mean the difference between your business getting new customers or having them go somewhere else for products or services.
Myth 4: I can get away with a simple, free website
I often see that a company has created a ‘brochure’ website. It has a Home page, About Us, Contact Us, and that’s about it. I actually had a few of my clients come to me with their “brochure” sites they made on those web building sites asking for an overhaul. Their original sites were not engaging to their customers and they didn’t accurately portray their business.
Myth 5: All of that search engine stuff (SEO) is too hard to figure out
SEO or search engine optimisation refers to using the words and phrases on your website that your customers will use when searching for the products and services you offer. Let’s say you are a flower shop and there are several competitors in your area. A family is all of a sudden unhappy with your competitor because the wrong flowers were delivered to a loved one and now they are searching for a new shop. They go to Google and search the type of business you are (flower shop) as well as your area. It is good to make a list of possible words and phrases that your customers may use to find you and use that list to optimise your website. Having optimised keywords will bring your site higher on Google and Yahoo and is fast becoming the single most important thing that can help your business.
So if you are a small business and have a less than great website or no website at all, you are missing a great opportunity to be there when potential new customers are looking for your product or service. And you are also missing an opportunity to tell your story in a fun and engaging manner. Customers are looking for what you have to offer. Will they find you?
North Wales welcomes opportunity and a chance to take another perspective. As a digital marketer, you may have faced challenges and accomplished success. Hopefully, you learned much about what worked and what didn’t. To inspire you in the New Year, take a look at these 30 enlightening digital marketing quotes.
“The best marketing doesn’t feel like marketing.” – Tom Fishburne, Founder of Marketoonist
This short piece of advice is so relevant in today’s digital marketing landscape. Consumers are savvy. They are very aware of what’s an ad, whether that be a banner on a website or paid search. The modern digital marketer needs to find ways where marketing is a natural conversation; not an intrusion.
“The consumer is not a moron; she is your wife.” –David Ogilvy, the Father of Advertising, Founder of Ogilvy & Mather
This quote has new meaning in the digital marketing world, as it’s really a reminder that you must understand and know your audience intimately. Otherwise, you’re not relevant to them. And treating them like they are stupid, which is often the result of a condescending tone, certainly isn’t going to find you any favour.
“Without facts and principles, data is useless.” –Bob Hoffman, Writer, Speaker and Type A Group Partner
Digital marketing creates and requires data. But just having data isn’t going to change anything. Data must be accurate and have context to be actionable.
Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin, Bestselling Author and Blogger
No matter the product or service you provide, there is a great chance that it’s a commodity, or at the least, you have many comparable competitors. Thus, differentiation has to take another route. That route is content. When your brand tells a great story, consumers begin to trust and like you. That emotional response is key to conversion in the modern marketing world.
“Content is fire; social media is gasoline.” –Jay Baer, Bestselling Author, Marketing Expert and Founder of Convince & Convert
This quote shows the relationship between content and social media. Content doesn’t matter if it’s not distributed and consumed, and social media can’t survive without content.
“We need to stop interrupting what people are interested in and be what people are interested in.” –Craig Davis, former Chief Creative Officer at J. Walter Thompson
This quote supports the idea that for marketing to work, it must be interesting. Don’t be the interruption to what someone wants to consume, be consumable instead.
“Google only loves you when everyone else loves you first.” –Wendy Piersall, Author, Blogger and Artist
Google ranks your content based on the actions of others. It doesn’t reward you simply because you are using popular keywords. It is much more interested in seeing that users read, share, and engage with your content.
“Marketers need to build digital relationships and reputation before closing a sale.” –Chris Brogan, Chief Executive Officer of Owner Media Group
Consumers need to trust you. Trust comes from relationships and how your brand has treated others. Without this trust, it’s nearly impossible to make meaningful conversions.
“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” –Ann Handley, Chief Content Officer of MarketingProfs
Content should be a journey. It should hit users at all the stages: awareness, consideration, and decision. If your content doesn’t continue to inform and be relevant, users will get turned off. A pipeline is only as good as the quality and readiness of leads.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”–Andrew Davis, Bestselling Author and Keynote Speaker
Content is the key to revenue. It’s the most important thing you create to develop relationships. Without it, you’re just throwing darts at a moving target.
“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.” –Rick Levine, Author of The Cluetrain Manifesto
Does your brand have a voice? What are the attributes of your voice. Authenticity should be one of those. Without authenticity, your brand’s voice won’t ring true to audiences.
“Content marketing is a commitment, not a campaign.” –Jon Buscall, Chief Executive Officer of Moondog Marketing
Content marketing is not a one and done. It’s a constant factor in everything you do in digital marketing. Never treat content marketing like it’s not an integral part of your digital marketing plan.
“Content is not king, but a president elected by the votes of those whom it aims to rule.” –Raheel Farooq, Teacher, Writer and Voiceover Artist
This quote has such power. Many digital marketers think of content as a king, ruling everything else. Success of content is rather something that the community and audience decide.
“90% trust peers on social networks (even strangers); only 15–18% trust brands.” –Danny Brown, Award-Winning Marketer and Author
This quote represents the power of social media influence. If the masses say its’ good, it’s believed. If a brand says so, there will always be scepticism.
“People don’t buy what you do, they buy why you do it.” –Simon Sinek, Bestselling Author, Motivational Speaker and Marketing Consultant
The “why” of your brand matters a lot more than your features and benefits. If your “why” is compelling, users will stick around to learn more.
“Every email is a customer survey of your target market, by testing they vote on what resonates best with them.” –Kath Pay, Founder and Senior Consultant at Holistic Email Marketing
Email still has a great role in digital marketing, but you’ve got to bring value to inboxes, not noise. Understanding what users respond to allows you to get better with every email.
“You can’t sell anything if you can’t tell anything.” –Beth Comstock, Vice Chair of General Electric
This quote reminds marketers of the power of simplicity. If you can’t quickly tell a user how something will change their life or solve a problem then it’s unlikely you’ll make the conversions you desire.
“One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” –Ellen Gomes, Senior Content Marketing Manager at Marketo
Don’t just create content to create it. There needs to be a goal. What action do you want users to take after reading? With goals for your content, it’s rather meaningless.
“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” –Amrita Sahasrabudhe, Vice President Marketing at FastMed
One of the few certainties in digital marketing is change. So, you can’t become complacent. But you also should count out previous successes. It’s a test and learn world.
“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.” –Neil Patel, New York Times Bestselling Author and Marketing Expert
It’s very narrow minded to think on the campaign level. Think holistically about growth prepares you to continue to evolve your marketing to fuel growth.
“To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.” –Michelle Stinson Ross, Director of Marketing Operations at Apogee Results
Great content is a pillar of digital marketing. The content must be relevant and interesting, but often it needs to be inspirational. Your content should answer the user’s question of “How will this improve my life?”
“Stop selling. Start helping.” –Zig Ziglar, Author and Motivational Speaker
Have you noticed how “selling” has become a negative word. No one wants to be sold. Users want to find solutions and build relationships. Your job as a brand is to educate and inform. If you do that well, selling happens naturally.
“We must move from numbers keeping score to numbers that drive better actions.” –David Walmsley, Chief Customer Officer at House of Fraser
Metrics do matter, but there is a lot of confusion on which ones. Gathering numbers just to “keep score” is fruitless tactic. Look at numbers, and learn from them. Any meaningful metrics will drive action.
“Business has only two functions – marketing and innovation.” –Milan Kundera, Novelist, Playwright and Poet
In modern business, regardless of industry, a successful company focuses on innovation and telling the stories of that innovation. Everything else is simply the result of these actions.
“Companies that speak in the language of the pitch are no longer speaking to anyone.” –The Cluetrain Manifesto
Always selling is not a conversation a user wants to hear. If all your content is pitch focused, you’re forgetting the why and the how of your brand. Seek to counsel and educate first; that’s what will ring true for audiences.
“I want to do business with a company that treats emailing me as a privilege, not a transaction.” –Andrea Mignolo
Speaking to a potential customer is using their time. Approaching with respect for that fact will put you in a better position from the beginning of any interaction.
“Design like you are absolutely right, then optimize like you were wrong from the start.” –Jordie van Rijn
Making strong choices requires having the utmost confidence in your decisions. Being open to criticism and ready to change on the fly will keep those choices working.
“Either write something worth reading or do something worth writing about.” – Benjamin Franklin
One of the simplest marketing methods in history.
“An essential aspect of creativity is not being afraid to fail.”–Edwin Land
Strong choices require failure. Failure makes you stronger. ????
“Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.”–David Meerman Scott
The beauty of digital marketing is that the conversation is no longer a unidirectional spray of messaging. We want to engage customers at exactly the right time.
These 30 digital marketing quotes offer great insight into the current state of digital marketing and beyond. When thinking about your strategies and tactics for the New Year, keep these quotes in mind, as they may help you stay on course, facilitate new ways of thinking, and be the solution to your audience’s challenges.
Like all other kinds of writing, SEO writing is also a skill that every writer must specialise in. There are many other factors one should consider when writing engaging content that Google will love. When you write SEO friendly articles, there should be only one motive in you. That is to create content that people love reading, sharing, linking and interacting with, in various ways. This is the key to get your post ranked high by Google rankings and thereby becoming the top related post in the search engine. Here are some great tips that you can follow for great content that Google will not miss!
Write Useful and Engaging Content for SEO
If you need your article to retain in terms of quality and quantity, write an interesting one. This will attract visitors to your site who will find this very useful and entertaining. They will even be inclined to share your post or link it on social media. Plagiarised, low-spun and rewritten content don’t attract SEO rankings anymore because they fail to provide users with something valuable. So, creating fresh content is the key to make Google fall in love with your post and rank it high.
Choose Keywords Wisely
Keywords are a priority when it comes to SEO writing as they are what will optimise your content. Here, it is important to select certain keywords after a good research on your topic and place them properly. You can use Google Trends or Word Tracker to get to know what keywords to use in your article. Ensure that you don’t overuse them but place them scattered throughout the content. Your content should have a flow and make perfect sense after placing these keywords.
Optimise the Images for Better SEO Ranking
Images can enhance the quality of your content and make it look more interesting. Here, you can use the keywords to name your images and optimise them for a better ranking. Also, remember to optimise the size of your image as the loading time of your images will also have an impact on SEO. Quality, averaged-size images that are well optimised will make your content high ranked on Google search engine.
Your Content Should Be Shareable
When people come across really interesting content, the next thing they would want to do is share them with friends. So, it is important to make your piece of writings easily shareable on social media. As your content circulates around different social media, it will increase in popularity. This will improve the interaction among visitors while driving traffic to your website. What a great way to let Google know that your article is simply top-notch to be top-ranked!
So, these are the main tips that you should keep in mind when writing Search Engine Optimised articles. Give your readers something valuable to read, and they will reward you with a higher rank in Google. Remember to proofread your article at least twice as people don’t like grammatically incorrect writing. So, write an engaging, quality article while placing the keywords appropriately. Then, make use of images for better optimisations while linking your article. If you need your writing to be a killer piece, make it easily shareable on social media, and you have done your job perfectly!
Apple and Google are adding support for app-less exposure notifications, Facebook says it might block news sharing in Australia and Samsung has a new foldable phone. This is your Daily Crunch for September 1, 2020.
The big story: Apple launches ‘Exposure Notification Express’ for COVID-19
Apple and Google are introducing new tools that should make it easier for public health authorities (PHAs) to implement notifications for people who may have been exposed to COVID-19.
We’ve written before about the two companies’ efforts to create technology that supports contact-tracing efforts, but with the latest update (available today in iOS 13.7 and coming later this month in Android), users no longer need to download an app. Instead, the local PHA can send a notification about exposure notification and what it does, then the user can choose whether or not to opt-in.
Apple and Google said that 20 countries have already built apps based on their API, along with six U.S. states.
The tech giants
Facebook threatens to block news sharing in Australia as it lobbies against revenue share law — The threat is Facebook’s attempt to lobby against a government plan that will require it and Google to share revenue with regional news media.
Samsung’s new Galaxy Fold arrives September 18 for $2,000 — Brian Heater runs down Samsung’s latest foldable phone.
Netflix is making a series based on ‘The Three-Body Problem’ — The show will be executive produced and written by “Game of Thrones” showrunners David Benioff and D.B. Weiss.
Startups, funding and venture capital
Bambuser raises $45 million after shifting focus to live video shopping — Bambuser’s history goes back more than a decade, but it moved into live video shopping last year.
Sarcos raises $40 million to bring its Guardian XO exoskeleton to market — Sarcos’ technology is designed to augment an existing human workforce.
InfoSum raises $15.1 million for its privacy-first, federated approach to big data analytics — The startup has built a way for organizations to share their data with each other in a more secure and decentralized way.
Advice and analysis from Extra Crunch
Jeff Lawson on API startups, picking a market and getting dissed by VCs — The Twilio CEO told us, “The world is getting broken down into APIs.”
Your first sales hire should be a missionary, not a mercenary — Next47’s Micah Smurthwaite discusses the importance of your first sales hire.
Zoom’s Q2 report details some of the most extraordinary growth I’ve ever seen — The “I” in question is Alex Wilhelm, who delivers his daily dive into startups and markets.
(Reminder: Extra Crunch is our subscription membership program, which aims to democratize information about startups.
Movies Anywhere officially launches its digital movie-lending feature, ‘Screen Pass’ — Screen Pass allows you to lend out one of your purchased movies to a friend or family member.
Oral-B’s iO smart toothbrush is a big upgrade in just about every way — It’s easy to make fun of the idea of a smart toothbrush, but Darrell Etherington makes it sound like this one is actually good.
Watch these 6 startups compete in Pitchers & Pitches tomorrow — It’s a rapid-fire pitch competition with a hefty side of advice.